PINS Social Club | Sunday Feast Campaign
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With bowling and games available every day of the week, the PINS Social Club calendar is always fully booked. However, the PINS team wanted to make more of their food offering with a good old traditional Sunday lunch event, accompanied by visuals that reflected the cosy, nostalgic, family friendly atmosphere. In order to achieve this, I developed a logo using a 1960s script typeface that felt homely and inviting. I also art directed and styled a food photoshoot that used high contrast photography and bright colours in order to achieve a vintage effect that would stand out on a poster outside of the venue.
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With bowling and games available every day of the week, the PINS Social Club calendar is always fully booked. However, the PINS team wanted to make more of their food offering with a good old traditional Sunday lunch event, accompanied by visuals that reflected the cosy, nostalgic, family friendly atmosphere. In order to achieve this, I developed a logo using a 1960s script typeface that felt homely and inviting. I also art directed and styled a food photoshoot that used high contrast photography and bright colours in order to achieve a vintage effect that would stand out on a poster outside of the venue.
Moodboard
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Behind the Scenes
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