Albatross Lending Group | Brand Identity
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Albatross Lending Group are a multi-award winning specialist lender who were looking to refresh their brand identity to reflect their young team, while still being taken seriously by their contemporaries in the financial services sector. The albatross is a significant icon of the brand, and therefore, it was key that the bird was incorporated into the logo in some way. We paired the brand’s strong wordmark with a unique, modern colour palette to allow the company to appear friendly and approachable to prospective clients and investors.